Legal

Affiliate Services Agreement

The terms governing the IKU™ Affiliate Gym program.

Effective Date: March 24, 2026  |  Version 1.0

Schedule

Term Meaning
We, us, or our IKU LLC, a company registered in the United States of America.
Address: 15442 Ventura Boulevard, STE 201-1081, Sherman Oaks, CA 91403, USA
Email: [email protected]
IKU™ (International Kettlebell University) and KETTLEBELL MONSTER™ are trademarks owned by IKU LLC.
You or your The gym, fitness facility, or business entity entering into this Agreement as the Affiliate. Your legal name, address, and contact details are specified in the signed copy of this Agreement.
Services The Services include:
• Use of the IKU™ name as “IKU™ Affiliate Gym”
• Website listing on kettlebell.university and KETTLEBELL MONSTER™
• 4 social media posts shared each month across our networks
• 4 videos edited and promoted each month
• 4 articles listed and promoted each month
• Product discounts (as defined in Service Definitions)
All services are defined under Service Definitions below.
Start Date As specified in the signed copy of this Agreement.
End Date 12 months from the Start Date, unless renewed or terminated earlier.
Price $399 USD (United States Dollars)
Payment Terms Annual, paid in advance before the Start Date or renewal date.

Service Definitions

These are the definitions of the Services and the requirements for those services to be fulfilled.

1. IKU™ Name

  1. The gym is affiliated, which:
    1. allows staff to refer to themselves as working for a gym that is IKU™ affiliated;
    2. requires staff to become IKU™ certified if they want to refer to themselves as an IKU™ trainer.
  2. The gym may host IKU™ certifications and workshops:
    1. based on IKU™ material;
    2. run by approved IKU™ trainers;
    3. for which approval is provided on an event-by-event basis;
    4. for which profit-split agreements are made per event.
  3. The use of the IKU™ name must be:
    1. written as “IKU™ Affiliate Gym” and no other variations;
    2. displayed using the logo provided and no other variations unless agreed upon in writing; and
    3. in adherence with the logo style guide provided by us.

2. Website Listing

  1. The affiliate listing on kettlebell.university and the KETTLEBELL MONSTER™ platform requires:
    1. location of the affiliate gym;
    2. website URL;
    3. affiliate description or motto;
    4. contact details.

3. Social Media Posts (4 per month)

  1. Posts are shared across our social networks, including KETTLEBELL MONSTER™. The following requirements must be met:
    1. video size and length must meet platform standards;
    2. a description must be provided;
    3. content must include the IKU™ Affiliate Logo;
    4. all content must be provided 7 days before the start of the new month;
    5. no new content is accepted during the month.

4. Articles (4 per month)

  1. The following requirements must be met:
    1. articles must be highly relevant to our audience;
    2. articles must be professionally written and proofread (using Grammarly or a similar tool);
    3. photos must be at the correct dimensions and file size, ready to publish;
    4. outbound links must be relevant and not spammy;
    5. all content must be provided 7 days before the start of the new month;
    6. no new content is accepted during the month.

5. Videos (4 per month)

  1. The following requirements must be met:
    1. videos must be highly relevant to our audience;
    2. videos must be professionally filmed;
    3. minimum resolution of 1280 × 720 (720p);
    4. delivered via a file-sharing platform such as Google Drive;
    5. all video content must be provided 7 days before the start of the new month;
    6. no new video content is accepted during the month;
    7. each finalized edited video must be no longer than 2 minutes in length; or
    8. 8 minutes in total if using all 4 monthly video credits in a single production.

6. Credits

  1. Unused credits (videos, articles, or social media posts) do not accumulate from month to month.

7. Discounts

  1. The following discounts are provided to our affiliates:
    1. 50% ebook discount for your clients — applies to all ebooks listed at kettlebell.monster/shop/category/ebook;
    2. 75% online course discount for your clients — applies to L1 and L2 courses listed at kettlebell.monster/shop/category/course that are not certifications;
    3. 30% certification discount for your trainers — applies to L3 and above certifications listed at kettlebell.monster/shop/category/certification.
  2. Discounts apply to the full retail price of the product. Any promotional pricing that may be running for a product does not stack with affiliate discounts.
  3. A unique coupon code is provided for ebook and course discounts. For certifications, you are required to inform us when a trainer enrolls, and a coupon will be generated for that enrollment.
  4. “Clients” are people who are members of your gym. “Trainers” are people who are employed by or contracted to your gym.

Terms and Conditions

These terms and conditions are between the parties described in the Schedule, together the “Parties” and each a “Party.” These terms and conditions and the Schedule form the entire agreement under which we will provide the Services to you (together, the “Agreement”).

1. Acceptance

  1. You have requested the Services set out in the Schedule and accept this Agreement by:
    1. signing and returning this Agreement;
    2. sending an email accepting this Agreement (expressly or impliedly); or
    3. instructing us to proceed with the Services or making any payment of the Price (including any deposit).
  2. Please read this Agreement carefully and contact us at [email protected] if you have any questions.

2. Services

  1. We agree to provide you the Services in accordance with this Agreement and all applicable laws.
  2. All variations to the Services must be agreed in writing between the Parties. If we consider that any instruction or direction from you constitutes a variation, we are not obliged to comply with such instruction or direction unless agreed in accordance with this clause.

3. Price and Payment

  1. You agree to pay us the Price and all other reasonable expenses or disbursements properly incurred by us in the provision of the Services, in accordance with the Payment Terms. All amounts are stated in United States Dollars.
  2. Unless otherwise agreed between the Parties, the full annual fee must be paid before we commence the provision of the Services.
  3. If any amounts are unpaid 7 days after the payment date, we may suspend the provision of the Services until we receive payment.

4. Your Obligations and Warranties

You represent, warrant, acknowledge, and agree that:

  1. there are no legal restrictions preventing you from engaging us or agreeing to this Agreement;
  2. you have not relied on any representations or warranties made by us in relation to the Services (including as to whether the Services are or will be fit or suitable for your particular purposes), unless expressly stipulated in this Agreement;
  3. you will cooperate with us and provide us with all documentation, information, instructions, and access necessary to enable us to provide the Services, as requested by us, from time to time, and in a timely manner;
  4. the information you provide to us is true, correct, and complete;
  5. you will not infringe any third-party rights in working with us and receiving the Services.

5. Disclaimer of Warranties

  1. Certain legislation may confer you with rights, warranties, guarantees, and remedies relating to the Services which cannot be excluded, restricted, or modified (“Statutory Rights”). Nothing in this Agreement excludes your Statutory Rights.
  2. Subject to your Statutory Rights, we exclude all express and implied warranties, representations, and guarantees of any kind (whether under statute, law, equity, or on any other basis). All materials, work, goods, and services (including the Services) are provided to you without warranties, representations, or guarantees of any kind.

6. Term and Termination

  1. This Agreement will commence on the Start Date and will continue until the End Date, unless terminated earlier in accordance with its terms.
  2. Either Party may terminate this Agreement if the other Party breaches a material term of this Agreement and that breach has not been remedied within 10 business days of being notified by the relevant Party.
  3. On termination or expiry of this Agreement, you agree that:
    1. any amounts paid for Services rendered by us are non-refundable;
    2. you will pay us all amounts due and payable to us under this Agreement (including for all Services provided by us) up to the date of termination, as a debt immediately due and payable; and
    3. you will cease use of the IKU™ name and logo and return all property — whether digital or physical — belonging to us on request (including any Intellectual Property or Confidential Information).
  4. The accrued rights, obligations, and remedies of the Parties are not affected by termination of this Agreement.

7. Liability and Exclusions

  1. Neither Party may benefit from the limitations and exclusions set out in this clause in respect of any liability arising from its deliberate default.
  2. The restrictions on liability in this clause apply to every liability arising under or in connection with this Agreement, including liability in statute, contract, equity, tort (including negligence), misrepresentation, restitution, indemnity, or otherwise.
  3. Nothing in this Agreement limits any liability which cannot legally be limited, including liability for:
    1. death or personal injury caused by negligence;
    2. fraud or fraudulent misrepresentation.
  4. Subject to clauses 7.1 through 7.3, to the maximum extent permitted by law:
    1. we will not be liable for any Consequential Loss;
    2. a Party will not be liable for a failure to comply with its obligations under this Agreement if and to the extent such failure is caused by any event or circumstance beyond its reasonable control;
    3. a Party’s liability for any loss under this Agreement will be reduced proportionately to the extent the relevant loss was caused or contributed to by the acts or omissions of the other Party (or any of its Personnel), including any failure by that other Party to mitigate its loss; and
    4. our maximum aggregate liability in relation to the provision of the Services or this Agreement will be limited to us resupplying the Services to you or, in our sole discretion, repaying you the amount of the Price paid by you to us in respect of the relevant Services to which the liability relates.

8. Intellectual Property

  1. All Intellectual Property Rights developed, adapted, modified, or created by or on behalf of us or our Personnel in connection with this Agreement or the provision of the Services will at all times vest, or remain vested, in us.
  2. You agree that we own all Intellectual Property Rights in all Intellectual Property owned, licensed, or developed by or on behalf of us or our Personnel before the Start Date and/or developed by us or our Personnel independently of this Agreement. Nothing in this Agreement constitutes a transfer or assignment of any of our Intellectual Property Rights unless expressly stated.

9. Confidentiality

  1. Subject to clause 9.2, you must (and must ensure that your Personnel do) keep confidential, and not use or permit any unauthorized use of, all Confidential Information.
  2. Clause 9.1 does not apply where the disclosure is required by law, or the disclosure is to a professional adviser in order to obtain advice in relation to matters arising in connection with this Agreement, provided that you ensure the adviser complies with the terms of clause 9.1.

10. General

  1. Disputes: A Party may not commence court proceedings relating to any dispute, controversy, or claim arising from, or in connection with, this Agreement (including any question regarding its existence, validity, or termination) (“Dispute”) without first meeting with a senior representative of the other Party to seek (in good faith) to resolve the Dispute. If the Parties cannot agree how to resolve the Dispute at that initial meeting, either Party may refer the matter to a mediator. If the Parties cannot agree on who the mediator should be, either Party may ask the American Arbitration Association to appoint a mediator. The mediator will decide the time, place, and rules for mediation. The Parties agree to attend the mediation in good faith to seek to resolve the Dispute. The costs of the mediation will be shared equally between the Parties. Nothing in this clause will operate to prevent a Party from seeking urgent injunctive or equitable relief from a court of appropriate jurisdiction.
  2. Governing Law: This Agreement is governed by the laws of the State of New Mexico, USA. Each Party irrevocably and unconditionally submits to the exclusive jurisdiction of the courts operating in Bernalillo County, New Mexico, and any courts entitled to hear appeals from those courts, and waives any right to object to proceedings being brought in those courts.
  3. Notices: Any notice given under this Agreement must be in writing addressed to the relevant address last notified by the recipient to the Parties. Any notice may be sent by standard post or email and will be deemed to have been served on the expiry of 48 hours in the case of post, or at the time of transmission in the case of email.
  4. Severance: If any provision (or part of it) under this Agreement is held to be unenforceable or invalid in any jurisdiction, then it will be interpreted as narrowly as necessary to allow it to be enforceable or valid. If a provision (or part of it) cannot be interpreted as narrowly as necessary to allow it to be enforceable or valid, then the provision (or part of it) must be severed from this Agreement and the remaining provisions of this Agreement are valid and enforceable.
  5. Survival: Any clauses which are intended to survive the expiry or termination of this Agreement will survive the termination or expiry of this Agreement.

11. Definitions

In this Agreement, unless the context otherwise requires, capitalized terms have the meanings given to them in the Schedule, within these terms and conditions, and:

Confidential Information includes information which: (a) is disclosed to you in connection with this Agreement at any time; (b) is prepared or produced under or in connection with this Agreement at any time; (c) relates to our business, assets, or affairs; or (d) relates to the subject matter of, the terms of, and/or any transactions contemplated by this Agreement — whether or not such information or documentation is reduced to a tangible form or marked in writing as “confidential,” and howsoever you receive that information.

Consequential Loss includes any consequential, special, or indirect loss, damage, or expense including any real or anticipated loss of revenue, loss of profit, loss of use, loss of occupation, loss of benefit, loss of financial opportunity, or economic loss whether arising out of a breach of this Agreement, at law, under any statute, in equity, or in tort (including negligence). The Parties acknowledge and agree that your obligation to pay us the Price under this Agreement will not constitute “Consequential Loss” for the purposes of this definition.

Intellectual Property means any copyright, registered or unregistered design, patent or trademark rights, domain names, know-how, inventions, processes, trade secrets, or Confidential Information; or circuit layouts, software, computer programs, databases, or source codes, including any application, or right to apply, for registration of, and any improvements, enhancements, or modifications of, the foregoing.

Intellectual Property Rights means, for the duration of the rights in any part of the world, any industrial or intellectual property rights, whether registrable or not, including in respect of Intellectual Property.

Liability means any expense, cost, liability, loss, damage, claim, notice, entitlement, investigation, demand, proceeding, or judgment (whether under statute, contract, equity, tort (including negligence), misrepresentation, restitution, indemnity, or otherwise), howsoever arising, whether direct or indirect and/or whether present, unascertained, future, or contingent and whether involving a third party, a Party, or otherwise.

Personnel means, in respect of a Party, any of its employees, consultants, suppliers, subcontractors, or agents.

Schedule means the schedule at the beginning of this Agreement.

IKU LLC  |  15442 Ventura Boulevard, STE 201-1081, Sherman Oaks, CA 91403, USA  |  [email protected]