You make kettlebell content. We put it in front of people who already train with kettlebells, and we sell it for you — books, follow-along workouts, video courses and one-to-one coaching, all in one place. Kettlebell only. Nothing else on the shelf.
On YouTube, Amazon or Instagram your work sits next to everything ever made. On KETTLEBELL MONSTER™ it sits in front of people who already train with kettlebells, pay for kettlebell training and follow kettlebell coaches. It is like a marketplace — but for kettlebell users only.
That audience already exists. You do not have to build it before your first sale.
Send the finished PDF, content and photos. We convert it and publish it under IKU on KETTLEBELL MONSTER™, Amazon, Apple Books and in print — the channels you choose.
Your follow-along videos — single workouts or a program of them — streamed on web, iOS, Android and KETTLEBELL MONSTER™ TV. You send the edited videos; we provide the streaming and the paywall.
We stream the video, run the lessons and exams, track progress and issue completion certificates. Hosted by IKU, taught by you.
Students upload videos of themselves; you pin feedback to the exact moment; they re-upload the fix; you mark it fixed or more work required; the progress timeline stays visible.
Creators keep 80% (Bronze, Silver), 85% (Gold) or 90% (Elite) of every sale on KETTLEBELL MONSTER. Your rank is your Creator Rank Score on the platform — it rises with what you publish and how your community responds.
Two things make you a Creator, and you need both to publish yourself. The Creator subscription — Everything in Platinum plus creator tools — sell products, run paid tribes, boosted CONNECT limits — unlocks the tools; see the current price on the KETTLEBELL MONSTER™ membership page. Approved Creator status is a separate application that switches on publishing and revenue.
On books, your share is highest on the KETTLEBELL MONSTER™ digital edition, then print through our own publisher, then Apple Books; Kindle and print on Amazon pay the lowest share. On workouts, programs and courses you set the price and choose whether they sit inside the memberships or in the shop only.
Not a Creator? You can still apply. IKU publishes it for you and takes a higher share than it does from Creators — worked out per trainer: first, email us and show us the content. Then we talk further.
IKU™, the International Kettlebell University, is the publisher and the education authority. KETTLEBELL MONSTER™ is the platform where books, workouts and courses are sold, streamed and trained with — on web, iOS, Android and KETTLEBELL MONSTER™ TV. Your work carries your name; IKU stands behind it.
Books also go out beyond the platform — Amazon Kindle and print, Apple Books, and print through our own publishers.
Yes. IKU and KETTLEBELL MONSTER publish and sell the work of kettlebell content creators: books, follow-along workouts, video courses and coaching, in front of an audience that already trains with kettlebells.
No, you can apply without one — IKU then publishes it for you and takes a higher share. Creators keep 80% (Bronze, Silver), 85% (Gold) or 90% (Elite) of every sale on KETTLEBELL MONSTER. Being a Creator takes two things: the Creator subscription (everything in Platinum plus creator tools — sell products, run paid tribes, boosted CONNECT limits) and Approved Creator status, a separate application.
Kettlebell books, follow-along workouts, video courses, and coaching for the students taking your course.
No. KETTLEBELL MONSTER handles the listing, payments, hosting, the paywall and student management. You bring the work.
Yours. A book reads By Your Name · Published by IKU. A workout reads Designed by Your Name · presented by KETTLEBELL MONSTER. A course reads By Your Name · Hosted by IKU · presented by KETTLEBELL MONSTER.
Books: KETTLEBELL MONSTER as a PDF, Amazon Kindle and print, Apple Books, and print through our own publishers — you choose the channels. Workouts and courses: KETTLEBELL MONSTER on web, iOS and Android, and KETTLEBELL MONSTER TV on Fire TV and Android TV.
Creators keep 80% (Bronze, Silver), 85% (Gold) or 90% (Elite) of every sale on KETTLEBELL MONSTER, by Creator Rank. Not a Creator? IKU publishes it for you and takes a higher share — worked out per trainer once we have seen the content. Email us first, show us the work, and we take it from there.
Email us and show us the content. We look at it, and then we talk further.